Privacy Policy

Last Updated Date: 6 July 2026

This Privacy Policy explains how natural fertility matters ("us", "we"), a trading name of Freda McMahon, a self-employed sole trader in the United Kingdom, uses your personal information across our services: Advisory and Coaching support, the Fertility Literacy Course, and Sampling Kits.

1. How We Collect Information About You

We collect information when you contact us, book a session, subscribe to our advisory support, purchase the Fertility Literacy Course, or order a Sampling Kit. We only collect what is needed to provide the service you have requested, or to meet our legal obligations.

2. How We Store Your Information

Your information may be held electronically, on paper, or both. We use a combination of working practices and technology to keep it confidential and secure.

3. What We Collect and Use, by Service

3a. Advisory and Coaching Support

If you book a session or subscribe to our ongoing advisory support, we collect:

Your name, address, contact details, and payment information

Special category data: information you share with us about your health, cycle, fertility history, and related medical circumstances, since this is central to providing charting support

3b. Records of our Zoom calls and WhatsApp communication with you

We only record this special category data with your consent, given by booking our services. You may ask us not to record certain information, or withdraw consent at any time by contacting freda@naturalfertilitymatters.com, though this may limit our ability to provide the service.

3c. Fertility Literacy Course

If you purchase the Course, we collect your name, email address, and payment confirmation from Stripe. We do not ask for, and do not collect, any health or cycle information as part of the Course. We may also see which modules you have completed if the course platform records this.

3d. Sampling Kits

If you order a Kit, we collect your name, delivery address, and payment information needed to dispatch your order. We pass on the minimum information necessary for the laboratory to identify your sample. We do not receive or hold your test results, since these are handled directly between you and the laboratory.

4. Who We Share Your Information With

We do not sell your information to any third party. We share information only where necessary to provide your service, or to meet a legal obligation. Depending on which service you use, this may include:

• Stripe and GoCardless, to process payments

• Calendly, to book your sessions with us.

• NeoFertility doctors, where you are referred for or receiving medical care alongside our advisory support

• The laboratory processing your Sampling Kit, for the sole purpose of collecting your sample at your location.

• Online course platform provider, e.g. Systeme.io, to host the Fertility Literacy Course and manage your access to it

Where any of this involves transferring information outside the UK, we ensure this is done in line with UK data protection rules, using appropriate safeguards.

5. How Long We Keep Your Information

For Advisory and Coaching clients, we retain your information for as long as you remain a client, and for up to 7 years afterwards, to meet our legal and accounting obligations.

For Course and Sampling Kit customers, we retain your order and payment information for up to 7 years for accounting purposes. Where information is no longer needed, we delete it.

6. Your Rights

Under UK GDPR, you have the right to:

1. Ask for a copy of the personal information we hold about you (a Subject Access Request)

2. Ask us to correct inaccurate information, or complete incomplete information

3. Ask us to erase your information, subject to our legal obligation to retain certain records for 7 years, in which case we will anonymise it instead

4. Ask us to restrict how we use your information in certain circumstances

5. Object to our use of your information where we rely on legitimate interests

6. Ask us to transfer information you gave us to another organisation, or to you directly, where this applies

7. Withdraw any consent you have previously given us, without affecting the lawfulness of processing carried out before withdrawal

To exercise any of these rights, contact freda@naturalfertilitymatters.com. We may need to verify your identity before responding. There is no fee unless a request is clearly unfounded or excessive.

7. How to Complain

If you are unhappy with how we have handled your personal information, please contact us first at freda@naturalfertilitymatters.com so we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO) at https://ico.org.uk/concerns/. Our ICO registration number is A8886063.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, the law, or our practices. The "Last Updated" date at the top of this page will always show the most recent version. If we make material changes, we will post a notice on our website.